What’s the worst road in Maine?

Tuesday, June 29th, 2010

WHAT’S THE WORST ROAD IN MAINE? AND WHY DOES IT MATTER?

With declining vehicle miles traveled, higher mileage vehicles and the increasing cost of construction materials, Maine’s investment in highways and bridges is falling behind.

Buxton Communications worked with Maine Better Transportation Association to create a contest to find the worst road in Maine – and show how rough roads have a profound effect on safety and mobility for residents and businesses.

The campaign included public relations, a FixMaineRoads.org web site and Facebook social media page and earned media / PR. The MBTA gave out eight prizes and the process earned more than 1,000 Facebook fans and a pile of press coverage on TV (WCSH, WABI and WMTW) on the radio (Maine Public Radio and WVOM) and in print and on the web, including USA Today, the Bangor Daily News and the Associated Press.

Posted in Uncategorized | No Comments »

Commute another way

Tuesday, June 22nd, 2010

I WANT YOU TO COMMUTE ANOTHER WAY

Since 1994, we have worked with GO MAINE (formerly know as RideShare) to promote low-cost, healthy, green commuting alternatives.

It has worked better than you might think in a rural state like Maine.

This year, we expect 5,000 commuters and more than 800 employers across the state to leave their single occupant car behind and carpool, vanpool, bike, walk or ride the bus to work.

Our favorite piece of the campaign, in addition to the fabulous posters by illustrator Bruce Hutchison and designer Chris Russell are the ZOOMettes in the “Our Story” video. As Wanda says, “What happens on the bus, stays on the bus.” The campaign also has a snazzy theme by musician Gary Richardson and voiceover by Maine humorist Gary Crocker (in addition to PR, radio and ads, print and social media).

Posted in Uncategorized | No Comments »

Maine Trails: The Rail Issue

Wednesday, June 16th, 2010

The latest issue of Maine Trails is out. The magazine looks at freight and passenger rail developments around the state. Maine just received a federal high speed rail grant to extend the Downeaster passenger rail service north from Portland. A freight rail line is planning to abandon 233 miles of rail line in northern Maine. And the state is about to release is first comprehensive Maine State Rail Plan. Buxton Communications edits and produces the magazine for the Maine Better Transportation Association.

Posted in Uncategorized | No Comments »

Dirigo Slipform

Wednesday, June 16th, 2010

Jay and Heidi Shorette recently purchased Dirigo Slipform, a contracting firm that specializes in granite and slipform concrete curb construction. It was a good time to update their print ads and stress that “curb appeal” is what their business is all about.

Posted in Uncategorized | No Comments »