Recent Work
Scroll down to see what we’ve been up to…
We just completed this brand identity for a Connecticut client that is taking the family coop to the next level. They aren’t looking back, and neither are the chickens.
Wyman & Simpson, a Richmond, Maine-based bridge contractor is rehabilitating the historic, 127-year-old stone bridge in downtown Rochester, New Hampshire. Buxton Communications coordinated information with Wyman & Simpson, its subcontractors, local businesses and city officials to
keep the public informed throughout the bridge closure and rehabilitation project.
Click here to see some of the local coverage.
“One hundred and nine miles. One hundred and seventy-six bridges. Nineteen interchanges. Seventy-two million vehicle transactions per year . . . When you look at the sheer numbers involved, maintaining and operating Maine’s most important highway is an enormous responsibility.” The 2010 Maine Turnpike Authority Annual Report this year looks at the sizable effort required to operate a safe and efficient highway every day.

With declining vehicle miles traveled, higher mileage vehicles and the increasing cost of construction materials, Maine’s investment in highways and bridges is falling behind. That is creating rougher roads that affect safety and mobility for residents and busineses. We are working with the MBTA to raise public awareness of the effect bad roads have on every day life in Maine. The campaign includes public relations, a
FixMaineRoads.org web site and
Facebook social media page and
earned media / PR. As we head into our final week, we have more than 1,000 Facebook fans and lots of entries. So far, we’ve gotten coverage on TV (
WCSH,
WABI and
WMTW) on the radio (
Maine Public Radio and WVOM) and in print, including
USA Today, the
Bangor Daily News and the
Associated Press.

Since 1994, we have worked with GO MAINE (formerly know as RideShare) to promote low-cost, healthy, green commuting alternatives. It has worked better than you might think in a rural state like Maine. This year, we expect 5,000 commuters and more than 800 employers across the state to leave their single occupant car behind and carpool, vanpool, bike, walk or ride the bus to work.
Our favorite piece of the campaign, in addition to the fabulous posters by illustrator Bruce Hutchison and designer Chris Russell are the ZOOMettes in the “Our Story” video. As Wanda says, “
What happens on the bus, stays on the bus.” The campaign also has a snazzy theme by musician Gary Richardson and voiceover by Maine humorist Gary Crocker (in addition to PR, radio and ads, print and social media).

The latest issue of Maine Trails is out. The magazine looks at freight and passenger rail developments around the state. Maine just received a federal high speed rail grant to extend the Downeaster passenger rail service north from Portland. A freight rail line is planning to abandon 233 miles of rail line in northern Maine. And the state is about to release is first comprehensive Maine State Rail Plan. Buxton Communications edits and produces the magazine for the Maine Better Transportation Association.
Jay and Heidi Shorette recently purchased
Dirigo Slipform, a contracting firm that specializes in granite and slipform concrete curb construction. It was a good time to update their print ads and stress that “curb appeal” is what their business is all about.
GO Maine and Aroostook Regional Transportation have had remarkable success recruiting commuters in rural Maine for their commuter services program. The press materials we created have gotten excellent visibility for our client, including the local CBS affiliate, the Bangor Daily News and the Presque Isle Star Herald. We also incorporated the coverage into the GO MAINE Nation social marketing campaign.
Bigger isn’t always better, and the current ad campaign for Drummond Woodsum addresses the value of efficiency when it comes to choosing a law firm. This is the third campaign for Drummond Woodsum produced with our partners Curvwork.